Rock City has expanded and is growing into a new brand. The park is disorienting in it's layout because of the creative landscaping and build out of the gardens. They needed a map that would help guests understand the new trail additions and quickly identify trails and features. I worked with Will Jackson - Senior Innovations Manager to illustrate a map that fits their new direction.
Some concepts were too dear to me to never be seen again. Here are a few that didn't make the cut.